CONTACT INFO

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© 2019 by Melanie MacDowell.

PORTFOLIO & EXPERIENCE

I have over ten years of experience supercharging campaigns, start-ups, and large production projects. My specialties are strategy development, content creation, campaign coordination, community outreach, and art production. 

Please see my portfolio on Catch-a-fire for further information on my pro-bono consulting to help non-profits develop a custom (and implementable) digital strategy with limited resources. 

I specialize in guiding those who may be unfamiliar (heck, uncomfortable) in the face of digital marketing. Trust me, I get it. 

 

Let's connect to see if there is a potential opportunity!

Resume available upon request.

Backpackers.com is an online site for outdoor gear reviews and trail guides. They see ~50,000 site visitors per month and are rapidly expanding types of publications.  

RESPONSIBILITIES

Digital & social media strategy development & implementation

Photo curation & photography

Newsletters & email sequencing 

Giveaway coordination

RESULTS

 

Build Instagram community over 600% in 6 months using photo curation, community engagement, & campaigns

Incorporate inclusiveness & outdoor ambassadorship into business mission statement, values & brand direction

Develop paid Influencer campaign for product sales, centered around Leave No Trace principles, & managed a takeover for @VisitColorado (Colorado Tourism Office) #rad

Coordinate holiday giveaway campaign with generous outdoor brands and Outside Online, garnering over 17,000 email subscribers in 3 months

Coordinator & Public speaker

Contracted by JAMS Marketing

Teens that use cannabis before the brain is fully developed (at age 25!) have a higher risk for addiction, emotional instability, and memory retention. 25% of teens in Ventura County smoke weed and very few understand the risks associated with the drug that is being rapidly normalized.

SOLUTION

Implement a culturally-relevant, politically-neutral, public health campaign challenging previous fear-based campaigns.

 
ACTION & RESULTS

Pitch presentation & campaign to academic professionals, educators, doctors, & media to build program awareness
Booked over 300 presentations at high schools, middle schools, and community outreach events, addressing objections to controversial & politically sensitive subject matter

Utilize social media accounts to continue engagement with students who were seeking additional resources
 
Educational content creation; graphic designs illustrating data, created curriculum for workshops on emotional resilience & the importance of having a plan after high school
 
92% message retention & Increased awareness in 7th-12th graders across Ventura County
 
Presented to over 5,000 students, engaging the audience with genuine stories, pop culture references, interactive questions, and empathy with students who needed to be heard.

Effective, customizable presentation format that is trans-cultural across many demographics.
 
Created curriculum for future programming on emotional intelligence & adversity
Wrote article on the sustainable initiatives seen in the outdoor recreation industry & actionable environmental tips
 
Cultivate digital strategy, complete with eco-gift giveaway after partnering with five rad outdoor brands
 
Boosted emailing list 47% and gained multiple new brand partnerships & interested media partners

6 Ways to Protect the Environment While Supporting Sustainable Brands

Published on Backpackers.com

 
OVERVIEW
Develop concept of practical & relevant educational booklet for retail staff at hardware chain stores. Facilitate production, lead concept meetings, draft copy, & coordinate production with clients & printers
 
Community outreach for recycling education & energy-saving products, and traveled across Washington to train retail staff on energy efficiency appliances

Puget sound energy -retail program guide

contracted by C+C Public RElations