Backpackers.com is an online site for outdoor gear reviews and trail guides.
Build Instagram community over 600% in 6 months using photo curation, community engagement, & campaigns
Incorporate inclusiveness & outdoor ambassadorship into business mission statement, values & brand direction
Coordinate and develop giveaways, garnering over 22,000 email subscribers in 5 months
Written over 15 gear reviews and articles
6 Ways to Protect the Environment While Supporting Sustainable Brands